Alentejo Wines in Angola

#Events #Angola #MediaAdvisory

We were challenged by the Alentejo Wine Commission to conceptualize and develop a series of training and promotional activities in the Angolan market, with the aim of increasing brand awareness and educating the public about Alentejo wines.

These activities, which took place in May, June and November, were divided into two distinct events: a training session and a wine dinner each month, where participants (including key opinion leaders from the trade and the press) could discover and learn more about the region and Alentejo wines. To support the activities, a brochure with information about the region and Alentejo wines was also developed, along with other supporting materials.

We were also responsible for the media advisory of the entire initiative, resulting in around 50 news articles published in Portuguese and Angolan media outlets.