Algarve Wine Tourism

#Branding #AlgarveWines

The challenge proposed by the Algarve Wine Route aimed to reformulate the brand of the Algarve Wine Route. For this purpose, a marketing and communication plan was developed, from which the new brand emerged: Algarve Wine Tourism.

Based on 4 specific pillars (Wine, Gastronomy, Leisure and Patrimony), a concept was defined that combines wine with the different tourist experiences included in these 4 pillars, representing the diversity of the region.

The Algarve Wine Tourism logo resembles a coat of arms/shield, where the region’s main tourist interests are represented: the sun, the sea and rivers, nature, and of course, wine!

We also developed the promotional video, the website with a georeferencing system, where users can see all available experiences near them, and we were also responsible for planning, launching, and managing social media. We also developed and implemented the launch event of Algarve Wine Tourism and were responsible for producing promotional materials.

Only then we can achieve the perfect pairing for your visit to Algarve.