Reencontros com Amizade

Client

CVRPS – Comissão Vitivinícola da Região da Península de Setúbal

Year

2023

Services

Branding

Events

Editorial Content

Promotional Campaign

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“Reencontros com Amizade”

#Branding #Events #Angola

We were challenged by the Peninsula of Setúbal Wine Commission to develop a communication and promotion campaign for the wines of this region for the Angolan market, in the city of Luanda.

In this context, we developed the creative rationale for the campaign and the respective layouts for all promotional materials. We organized several B2B meetings with local trade and also a series of wine-pairing meals, where we introduced the wines to journalists, digital influencers, and local personalities.

We were also responsible for the media coverage of the entire event, with several news articles published in Portuguese and Angolan media outlets.

Campaign

The Creative Rational of this proposal was based on the concept of Reunion (a theme already used by the CVRPS in the last action implemented in the Angolan market) and the Friendship that unites the Angolan people in the wines of the Peninsula of Setúbal.

This friendship has lasted for many years, and despite the lack of physical presence, it has never been broken.