Vila de Frades

#Rebranding #Vila de Frades

Vila de Frades entrusted us the rebranding of its visual identity. We sought to highlight its status as the capital of “Vinho de Talha” (wine that’s stored inside traditional clay amphoras), attract visitors and oenophiles, boost local tourism and modernize while respecting tradition.

For this project, we developed:

– The storytelling of Vila de Frade’s identity, based on its centuries-old history, location, heritage and winemaking traditions;

– The new logo, which brings together historical and traditional aspects of the town: the “Talha” Wine and the Roman Arch.

– The town’s own iconography, which identifies and signposts Talha Wine, Heritage, Culture, Tourism/Restoration and Sport.

– Supporting materials for the promotion and dissemination of Vila de Frades: leaflets, brochures, a cultural agenda and signage; as well as merchandising: clothing, stationary, among others.

Vila de Frades’ new identity highlights the fusion between the Wine’s History and the History of the Town, reinforcing the village’s connection to its cultural and wine legacy. With its warm tones, modern lines and austere composition, Vila de Frades gains a strong and striking look, in a perfect balance between tradition and modernity.

Here, the future holds history.