Villa Oeiras

#SocialMedia #VillaOeiras

Villa Oeiras is a project promoted and driven by Oeiras Town Hall, which aims to promote the wine heritage of the Carcavelos region, Portugal’s smallest Denomination of Origin, with a special focus on Carcavelos fortified wine.  

The challenge set by Villa Oeiras was to restructure its digital marketing strategy for social media, with a particular focus on promoting its renewed wine tourism offer, combining tradition and modernity.  

To this end, we developed the digital marketing plan for social media, which involved a prior analysis of the previous year’s publications and the subsequent definition of new editorial themes and digital layouts.  

We currently manage their social media (Facebook and Instagram), define the monthly editorial calendar, create, schedule and publish content, and develop graphic layouts.