The inspiration behind using the Caves Vice Rei gate as the element of the label stemmed from the intention to convey authenticity, tradition, and a direct connection to the origin of the wine. By incorporating such a recognizable and meaningful image of the vineyard, the design reinforces the unique identity of the location and highlights the story behind the product. This choice creates an emotional bond with the consumer, emphasizing pride in the craftsmanship and the heritage of the terroir. Additionally, the gate functions as a strong, personalized visual symbol that differentiates the brand while celebrating the authenticity and legacy of Caves Vice Rei.